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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Spotify Under Fire: NMPA Exposes Alleged Deceptive Practices and Calls for FTC Action

Business Operations, Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, News, Regulation and Compliance /

The NMPA’s Allegations Against Spotify Highlight Critical Issues of Consumer Rights, Fair Competition, and the Equitable Treatment of Content Creators

Spotify Under Fire: NMPA Exposes Alleged Deceptive Practices and Calls for FTC Action Read More »

Election-Year Blues?: Subscription Conversion Rates Take a Hit Starting in April

Assocations, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Business Marketing, Subscription Gaming /

Robert Skrob Provides Expert Analysis of This Decline and Explains How Businesses Can Adapt to Maintain Growth

Election-Year Blues?: Subscription Conversion Rates Take a Hit Starting in April Read More »

Colorful stack of credit cards and shopping gift cards. Macro w

The Impact of VISA’s New High-Risk Designation of MCC 5968 on Subscription Companies

Auto-renew Subscription, Best Practice and How To, Business Operations, Invoiced Subscription, Payment Processing, Subscriber Only, Subscriber Retention /

Learn how the reclassification to high risk of MCC 5968 is reshaping the subscription payment processing landscape, with insights from payment expert Melanie Stout.

The Impact of VISA’s New High-Risk Designation of MCC 5968 on Subscription Companies Read More »