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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Not Everything Needs a Subscription: When to Use—and Avoid—Subscription Models

Assocations, Best Practice and How To, Business Media and Publishing, Business Model, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

As subscriptions become ubiquitous, it’s time to rethink their use. Discover when subscriptions add value, when they don’t, and alternatives that respect customer needs.

Not Everything Needs a Subscription: When to Use—and Avoid—Subscription Models Read More »

FTC Issues First Major Rule Under “Time Is Money” Initiative, Cracking Down on Fake Reviews

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

New FTC Regulation Targets Deceptive Practices in Consumer Reviews, Signaling Heightened Scrutiny on the Subscription Industry

FTC Issues First Major Rule Under “Time Is Money” Initiative, Cracking Down on Fake Reviews Read More »

Biden-Harris Administration Targets Subscription Cancellations and Customer Service Hassles in New “Time Is Money” Initiative

Assocations, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, News, Newsletters, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps, Subscription Boxes, Subscription Gaming /

Executive Branch Initiative to Simplify Subscription Cancellations and Enhance Customer Service Signals Heightened Federal Scrutiny on the Industry

Biden-Harris Administration Targets Subscription Cancellations and Customer Service Hassles in New “Time Is Money” Initiative Read More »

Paramount Global Initiates Major Layoffs, Targets $500 Million in Cost Reductions

Business Operations, Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

Paramount Global begins layoffs, cutting 15% of its U.S. workforce to save $500 million as it adapts to industry changes and prepares for a merger with Skydance Media. Learn more about the impact on the subscription industry.

Paramount Global Initiates Major Layoffs, Targets $500 Million in Cost Reductions Read More »

Warner Bros. Discovery to Shut Down Boomerang Streaming Service on September 30

Business Operations, Business Strategy, Consumer Media and Publishing, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

Warner Bros. Discovery is shutting down its Boomerang streaming service on September 30, moving subscribers and selected content to Max as part of a broader strategy to streamline and consolidate its streaming offerings.

Warner Bros. Discovery to Shut Down Boomerang Streaming Service on September 30 Read More »