Controlled Circulation

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest payment challenge for subscription providers.

Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don't need a big marketing budget to get started, but you do need to market smart. In this Subscription Marketing guide, we outline in detail the 12 steps every subscription marketer needs to understand to kick-start their marketing program and drive profitable revenue, even with a small budget or even little experience.

Paid content is continually evolving, from consumer usage, attitudes, and preferred payment methods to segments of the paid content industry still adopting digital subscriptions. In this Subscription Insider STATPACK, understand it all as we look at Paid Content. We examine paid content trends, format, revenue. Also, we include trend data on e-publishing, periodical publishing, consumer magazines, newspapers, digital subscriptions, audience profiles and consumption as well as consumer preferences and behaviors such as payment methods, devices, and attitudes. Download the 98-page PowerPoint with 35 charts and graphs, with two embedded excel workbooks to access all the research and data.

While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. Thats based on recent reports that digital subscriptions -- and digital revenue -- are on the rise. Add in continued confidence in newspapers, especially in an unsettled age of fake news, and maybe, just maybe, a viable news business model is emerging.

A few years ago, House of Kaizen created an experiment that unlocked 4-million-dollar incremental revenue over a year for a subscription client. Since then, they have replicated this winning formula multiple times driving incremental growth for numerous clients. Mathilde Boyer shares the key principles to their winning formula that they apply to get there.

This has been a whirlwind week for Subscription Insider, as we return from LA after our latest Subscription Payment Bootcamp. It was great to meet some of you! Meanwhile, we were working on todays Five on Friday to give you some great resources for growing your business. In this weeks edition, Shopify shares time management apps to help you better balance your life, Vindicia explains three customer acquisition costs to remember, Hubspot offers tips for setting achievable sales goals, we learn four lessons from Time Inc.s attempt to cut $400 million in costs, and Iterable tells us what to look for when choosing an email service provider.

The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and retain subscribers.

Most subscription company owners and managers tell me theyve already built a new member onboarding program and it didnt improve their subscriber churn rate. Robert Skrob, our Subscription Insider Guide to Membership Retention, has a fix for that. He shares his copywriting formula for welcome campaigns that make big improvements on subscriber churn, sometimes cutting 30-day churn rates in half.

As reading becomes just one more thing you can do on your screen, new digital competition is pushing eBook, eNewspaper, and eMagazine brands in multiple directions. Prospects for revenue growth are not bright, and will not brighten unless publishers find ways not just to cope with technology challenges, but to transform them into strengths.

Millennial consumers may be a media brands most valuable customer. For print magazines evolving to digital, this demographic is most likely to use the digital side of your brand, saving you paper, ink, and stamps. And every brand will value the loyalty these consumers have to the brands they favor. Polling shows that Millennials are more likely to continue to subscribe to the brands they like, and less likely to cancel, even when money is tight. Their preference for auto-deduct payments is another demonstration of loyalty and makes their subscription behavior less subject to extinction-level annual reassessments.