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How to Offer Software Subscriptions That Stand Out from the Crowd: The Subscription Experience

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest

How to Get Your (Successful) Subscription Marketing Campaign Out the Door

Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get

STATPACK: Paid Content Trends in U.S. (Including Print Media)

Paid content is continually evolving, from consumer usage, attitudes, and preferred payment methods to segments of the paid content industry still adopting digital subscriptions.

Digital Subscription: Life Preserver or False Hope for the Newspaper Industry?

While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. Thats

What It Takes To Build A Million $ Experiment

A few years ago, House of Kaizen created an experiment that unlocked 4-million-dollar incremental revenue over a year for a subscription client. Since then,

Five on Friday: Sales Goals, ESPs and Customer Acquisition Costs

This has been a whirlwind week for Subscription Insider, as we return from LA after our latest Subscription Payment Bootcamp. It was great to

Why Do Email Subscribers Unsubscribe? (And What to Do About It)

The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and

Decrease Subscriber Churn With This New Member-Subscriber Welcome Message

Most subscription company owners and managers tell me theyve already built a new member onboarding program and it didnt improve their subscriber churn rate.

Interesting Times for ePublishing: Chaos, Creativity, and Competition

As reading becomes just one more thing you can do on your screen, new digital competition is pushing eBook, eNewspaper, and eMagazine brands in

Periodical Prospects: It Pays to Woo and Win Millennial Subscribers

Millennial consumers may be a media brands most valuable customer. For print magazines evolving to digital, this demographic is most likely to use the

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How Hayu Expanded Globally: A Subscription Success Blueprint

Learn how NBC Universal’s OTT reality streaming service, Hayu, successfully expanded internationally.

How to Excel At D2C Subscription Operations

Learn how to optimize your direct-to-consumer subscription business operations while providing best-in-class experiences.