The Enterprise Journey to Advanced Monetization: What You Need to Know

In this on-demand webinar with leading industry experts, Stephen Hurrell, VP & Research Director of Ventana Research, and Dennis Wall, CEO of BillingPlatform, you

Do understand all your monetization options for that new subscription product or service? Do you know how each will impact your revenue and financial operations?

Is your organization able to quickly and efficiently implement new product and pricing models that your sales and marketing teams are taking to market?

If not, you are not alone. As more and more organizations set out to achieve the agility needed to keep pace, it has become clear that there are common mission-critical obstacles that need to be overcome.

This on-demand webinar with leading industry analyst, Stephen Hurrell, VP & Research Director of Ventana Research, and Dennis Wall, CEO of BillingPlatform will teach best practices for launching and growing advanced monetization models.

We will also explore key topics to provide insights to help you succeed in your journey, including:

  • Consolidation [the dangers of managing disparate systems]
  • Configuration, pricing, quoting, charging, payments, taxes, revenue recognition, etc. [the art and science of an integrated monetization strategy]
  • You don’t know what you don’t know [future proofing your business]

On-Demand Playback

Presentation Slides (PDF)

Click here to download the slides.

About Our Experts

Stephen Hurrell

Stephen Hurrell
Ventana Research, VP & Research Director

Stephen leads the expertise in Office of Sales and guides leaders in the applications and technology for buying and selling products and services to maximize revenue. The topics of coverage include digital commerce, price and revenue management, product information management, sales enablement, sales performance management and subscription management. Stephen’s uniquely diverse technology experience spans over 30 years, including leadership roles heading up product strategy across a range of data-driven applications in sales enablement, financial reporting and planning, and billing and monetization platforms. Stephen was General Manager at where he managed the C9 Analytics business, VP of Product and AI strategy at RecVue and held roles at Oracle, Exigen and Aviso. Stephen earned his BS in Economics from the London School of Economics.

Dennis Wall
BillingPlatform, CEO

Dennis Wall serves as BillingPlatfom’s Chief Executive Officer. Previously he was the founder of Cloud Sherpas, a leading cloud technology and advisory services firm. From its early, self-funded growth, through strategic investment, multiple acquisitions, global expansion, and triple-digit revenue growth year-over-year, the company was acquired by Accenture in 2015. Prior to Cloud Sherpas, Dennis was the co-founder of OKERE, a global cloud services provider that was acquired by Fujitsu in 2007. Dennis brings more than 20 years of experience enabling companies from mid-market to Global 100 to realize transformational change through innovative software and services solutions.

Kathy Greenler Sexton,
CEO, Subscription Insider

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a media company uniquely focused on the business of subscriptions. Subscription Insider reports on daily subscription economy news and delivers best-practice information, training and research through memberships, training events and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills and business profitability. Learn more at and  


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