Insight to drive subscription growth

Join

Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Five on Friday:  Subscription Trends, Data Marketing, Sports Streaming 

Business Operations, Business Strategy, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Memberships, News, SaaS and Cloud Services, Subscription Apps, Subscription Boxes /

Explore subscription failures, data marketing shifts, the challenges of sports streaming, the influence of AI on search traffic, and rising costs of streaming.

Five on Friday:  Subscription Trends, Data Marketing, Sports Streaming  Read More »

Federal Judge Allows Class Action Against Amazon’s Subscription Renewals to Proceed

Business Operations, Business Strategy, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Memberships, News, Regulation and Compliance, SaaS and Cloud Services, Subscription Apps /

Ruling serves as a crucial reminder for all subscription-based businesses about the importance of compliance with both federal and state auto renewal laws.

Federal Judge Allows Class Action Against Amazon’s Subscription Renewals to Proceed Read More »

Google Rebrands Bard to Gemini and Launches Advanced AI Subscription

Business Operations, Business Services, Business Strategy, Consumer Services, Data and IoT, Direct-to-Consumer, Industry Announcements, Learning and Training, News, SaaS and Cloud Services, Subscription Apps, Technology /

Google’s new subscription, Gemini Advanced, offers additional advanced features of its Ultra 1.0 AI technology, positioning itself against competitors like OpenAI and Microsoft.

Google Rebrands Bard to Gemini and Launches Advanced AI Subscription Read More »