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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Member Picks: Our Most Popular Articles for 2016

News, Subscriber Only /

2016 has certainly been an eventful year for anyone in the business of subscriptions and memberships! From products launches, M&A and partnerships are all a demonstration of how active and dynamic the $102 Billion subscription economy we work in really is. Keeping executives in-the-know is a top priority for Subscription Insider. Throughout 2016, that included our highly acclaimed boot camps and our premium articles. Our most popular premium articles? They are those that really supported executives with key issues running their subscriptions businesses. Here are our top five.

Member Picks: Our Most Popular Articles for 2016 Read More »

Renewal Psychographics: Why New Subscription Customers Renew Differently

Business Strategy, News, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

New subscribers are far less likely to renew than your existing ones. Understand the difference between new, converted, and renewing subscribers and the reasons why your key “wheat-seed” customers don’t renew.

Renewal Psychographics: Why New Subscription Customers Renew Differently Read More »

Getting Your Subscribers to Update Payment Information: Three Approaches

Auto-renew Subscription, News, Payment Processing, Sample Library, Subscriber Only, Subscriber Retention /

Are you receiving more alerts notifying you of expiring cards? We have and frankly, its no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insiders own notice!

Getting Your Subscribers to Update Payment Information: Three Approaches Read More »

Declined Payment Notification: Three Approaches

Auto-renew Subscription, News, Payment Processing, Sample Library, Subscriber Only, Subscriber Retention /

Not all failed recurring payments can be saved with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insiders own notice!)

Declined Payment Notification: Three Approaches Read More »

25 Subscription Management and Billing Platforms that support Account Updater Services

Auto-renew Subscription, Business Operations, Business Services, Consumer Services, Freemium, Invoiced Subscription, Metered Subscription, Micropayments, News, Payment Processing, Subscriber Only, Technology, Tools /

Does your subscription management or billing platform connect you to Account Updater – a service offered by Visa, MasterCard, Discover and more recently, American Express – that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you’ll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.

25 Subscription Management and Billing Platforms that support Account Updater Services Read More »

The Legal Issues Presented by ‘Real-Time’ Social Media Marketing

Business Services, Consumer Media and Publishing, Consumer Services, News, On-Demand Webinars, Regulation and Compliance, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a significant and negative impact on your company? In this on-demand training session, understand the legal issues involved with real-time marketing and how to successfully navigate them.

The Legal Issues Presented by ‘Real-Time’ Social Media Marketing Read More »

Top Five Payment-Processing Challenges in 2016

Auto-renew Subscription, Business Operations, Business Services, Consumer Services, Invoiced Subscription, News, On-Demand Webinars, Payment Processing, Research and Benchmarks, Subscriber Only, Subscriber Retention /

In this on-demand version of “Five Payment-Processing Challenges in 2016: How to Reduce Their Impact and Keep More of Your Recurring Revenue” you’ll get details on the five biggest subscription payment-processing challenges and the and best practices you can use to mitigate the negative impact these trends could have on your bottom line.

Top Five Payment-Processing Challenges in 2016 Read More »

The Membership Economy: Why everyone is moving from ownership to access

Business Strategy, Memberships, On-Demand Webinars, Subscriber Only, Subscriber Retention /

Want to turbo charge your membership business? Robbie Kellman Baxter, author of The Membership Economy, walks us through what membership-focused organizations can learn from other business models and teaches us how to leverage and apply ideas to our own membership & subscription businesses in the on-demand webinar.

The Membership Economy: Why everyone is moving from ownership to access Read More »

Subscription Boot Camp: Marketing

SBC: MARKETING REG

Subscriber Only /

  HELLO! This premium article is exclusively reserved for Subscription Insider PRO members. Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!                

SBC: MARKETING REG Read More »

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