Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Finding and Fixing Leaks in Your Revenue Bucket

Understand how your organization can adopt new effective retention strategies and tactics. Determine what’s next for your subscription business and how you succeed during COVID-19 and after. Listen to the fireside chat with Michael Daley, Global VP Solution Evangelist at Vindicia, and Rajeev Raman, CEO of Redfast.

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Customer Retention 2020: 5 Trends That Will Change Your Subscription Business

Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?

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How to Get Your (Successful) Subscription Marketing Campaign Out the Door

Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get started, but you do need to market smart. In this Subscription Marketing guide, we outline in detail the 12 steps every subscription marketer needs to understand to kick-start their marketing program and drive profitable revenue, even with a small budget or even little experience.

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Referrals: The Unsung Hero for Creating Subscription and Membership Growth

Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many subscription businesses use this tactic as they should. In this primer, Subscription Insider walks you through the basic of a Referral Program, complete with a directory of 15 Referral Platforms.

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Understand A Subscription Payment In Action

Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand the mechanics of a payment, key terms, and the key players involved from the moment your customer submits a payment to your business, to when the money for that customers subscription gets into your bank account.

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10 Reasons Why You Should Attend Subscription Show 2019

At Subscription Show 2019, we’ll show you the latest on subscription-centric strategy, recurring payments, acquisition, retention, analytics and subscription technology. Get the industry connections you need, and actional information you can put into action, to grow your recurring revenue, membership or subscription business. Get the list of why you should attend here.

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Focus On Subscription Show 2019: How We Transformed Our Retail Ecommerce Business to Subscriptions

Sovrin Tolia of HP will be presenting at Subscription Show 2019 lead an informative session in our Subscription Product Strategy track on HP InstaInk: How We Transformed Our Retail Ecommerce Business to Subscriptions. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Sovrin’s session here.

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Focus On Subscription Show 2019: How We Grew from $600 to $20M in 3 Years With Dhar Mann

Dhar Mann, CEO of LiveGlam, will be presenting at Subscription Show 2019 leading an informative session in our Subscriber Acquisition track on Referrals, Affiliates And Influencers: How We Grew From $600 To $20m In 3 Years. Subscription Show 2019 is the conference to be at to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Dhar’s session here.

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Focus On Subscription Show 2019: Getting Recurring Value Out of Data with Tina Adolfson

Tina Adolfson, Data Innovation Lead at Survey.com, will be presenting at Subscription Show 2019 leading an interesting session in our Subscription Product Strategy track on How to Get Recurring Value Out of Your Data. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Tina’s session here.

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