Insight to drive subscription growth

Join

Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

How to Create a Successful Subscription Upselling and Cross-Selling Strategy

Assocations, Business Media and Publishing, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Upselling and cross-selling are powerhouse strategies for subscription businesses that want to increase revenue and offer more value to their customers.

How to Create a Successful Subscription Upselling and Cross-Selling Strategy Read More »

HBO max logo on smartphone screen.

Warner Bros. Discovery Expects Over 6 Million New Max Subscribers in Q3 Amid International Expansion and Strategic Bundles

Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News /

CEO David Zaslav anticipates strong subscriber growth for Max through global reach, strategic partnerships, and bundling with Disney+ and Hulu, as Warner Bros. Discovery eyes sustainable streaming dominance.

Warner Bros. Discovery Expects Over 6 Million New Max Subscribers in Q3 Amid International Expansion and Strategic Bundles Read More »

Not Everything Needs a Subscription: When to Use—and Avoid—Subscription Models

Assocations, Best Practice and How To, Business Media and Publishing, Business Model, Business Services, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, SaaS and Cloud Services, Start Here, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

As subscriptions become ubiquitous, it’s time to rethink their use. Discover when subscriptions add value, when they don’t, and alternatives that respect customer needs.

Not Everything Needs a Subscription: When to Use—and Avoid—Subscription Models Read More »