Understand the root causes of customer churn and the technology solutions available to optimize your own subscriber retention.
It seems counterintuitive, but providing a positive customer cancellation experience actually leads to improved customer retention.
The Federal Trade Commission is hosting a virtual workshop on April 29th to examine digital “dark patterns” to examine what dark patterns are and how they impact or trick consumers and the marketplace into making unwanted or extra purchases online.
Sticky.io's Ro Bhatia shares actionable tips and tricks for scaling a subscription business and growing subscription revenue.
VISA's Enhanced Descriptor Rule is now optional. VISA merchant requirements for free trials, introductory or discounted offers that convert to regular pricing are still in effect.
These 12 tips will help your company boost holiday subscription sales, make gift giving easier, and attract prospective subscribers.
New York has enacted a new auto-renewal law, NY S1475A, that covers sales to consumers of auto-renewing or continuous service offers.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
Launching a subscription business isn't easy. Pricing your subscription business is another beast altogether. In this article, we explore the six concepts you'll need to understand to be able to set a price for your subscription product or service that will provide you with the most sales and profits as is possible.