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YouTube’s move marks a historic shift in sports subscriptions. Yet higher costs for existing customers highlight the risk of innovation that undermines loyalty.
Penalty underscores the FTC’s renewed enforcement posture, offering subscription executives a preview of how transparency and accessibility rules like Click-to-Cancel may be applied.
Amazon folds its ad-supported Freevee service into Prime Video, signaling a strategic shift toward consolidation in hybrid subscription and ad models.
VW’s “power-on-demand” upgrade adds 20 horsepower for a monthly or lifetime fee, underscoring the uphill battle carmakers face in turning software features into recurring revenue.
The AI startup, founded in 2022, introduces Comet Plus to pay publishers directly, signaling a challenge to Google’s search dominance and reshaping content monetization models.
Apple increases ad-free streaming service by 30%, from $9.99 to $12.99 per month effective Aug. 21. Existing subscribers will see higher rate on next bill
Fraud expert and Fraud Deflect CEO Scott Adams explains how Visa’s VAMP, Mastercard’s First Party Trust, and Amex’s CID changes are reshaping chargeback risk.
With just one day’s notice, Sony increases PS5 console prices by $50, citing economic pressures — underscoring how pricing decisions can ripple across subscription ecosystems.
Appfigures July data shows X maintaining subscription revenue despite steep declines in Google Play installs, raising concerns about long-term growth.
New Cornell-backed research shows how subscription programs influence long-term behavior, shift wallet share, and extend loyalty—even post-churn.

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