Subscriptions as a Competitive Weapon: What New Research Tells Us About Wallet Share

Assocations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Memberships, News, Research and Benchmarks, Revenue and Sales, Subscription Apps, Subscription Boxes, Subscription Gaming /

New Cornell-backed research shows how subscription programs influence long-term behavior, shift wallet share, and extend loyalty—even post-churn.

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