Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Should you go open source, with Drupal or Word Press or some other available solution? It’s a popular question! INSIDER Guide to Leveraging Technology, Kevin
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees
There is good news for U.S. entities on the privacy front: on November 16, 2018, new draft guidelines were adopted in the EU to provide
How do you minimize the financial impact of subscriber complaints, refund requests, and chargebacks while keeping your subscribers happy? In this briefing, we will answer
Credit cards are a blessing and a curse for subscription publishers and monthly box merchants. Yes, auto-pay on a regular basis is sweet indeed, but
Choosing the right processor processing partners from a confusing multi-layered vendor ecosystem can be tricky. There are many things to consider like transaction fees, card
Most of the best practices necessary for auto-renewal payments success are provided by and facilitated through your payments partners, especially your processor. Any processor can
Credit card transactions have topped three and a third TRILLION dollars. With that volume, even a tiny percent of misfires create problems on the order
This sixth-and-final article in our series Getting Your Product Out the Door: Feature Prioritization, Testing and Launch explores the tough decisions necessary when development bumps
This fifth article in our series Getting Your Product Out the Door: Sourcing and Vendor Relations offers insights into finding, evaluating and working with vendors.
This fourth article in our series Getting Your Product Out the Door: Writing Requirements expands on the actual product build, including writing requirements, prioritizing features
This third article our series Getting Your Product Out the Door: Product Development Basics goes beyond the product owner relationship and covers other roles and
This first article of our series Getting Your Product Out the Door: Product Development Basics offers a look at the history of subscription product development,
Chargebacks can be parasitic to your subscription revenues, forcing you to not only refund payments, but pay steep fines to do so. In worst case
The options available for handling recurring billing (and your subscriber or membership database) are exploding — regardless whether your business is a start-up or large-scale.
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
This first article in our series Building Customer-Focused Products: An Insiders Guide to Market Research offers an overview of what market research is and why
Understand state, Federal, and credit card regulations that cover subscription promotional and trial offers as well as auto-renewal practices. This one-hour on-demand training session features
Latest
Global ecommerce platform Shopify saw record revenue growth of 97% during the second quarter of 2020 due to the coronavirus pandemic.
Since the pandemic hit the U.S., consumer habits have changed, including how we watch subscription TV. Here we look at trends and the future.
Meredith Corporation sues new SI Owner the Maven for breach of contract and failure to pay for agreed upon services.
Game subscription service EA Access gets a new name – EA Play – and will join the Steam gaming platform later this month.
PitchBox Media has launched themed subscription boxes to match media outlets and journalists with publicists, agencies and brands.
Pirated subscriptions in the US are a billion-dollar industry, Wirecutter is considering a subscription product, and Twitter limits replies.
Tribune Publishing made the decision to close the physical offices of several newsrooms, including The Daily News and the Orlando Sentinel.
Last week, Facebook-owned Instagram announced the launch of its short-form video platform, Instagram Reels, a new rival for TikTok.
After talking to President Trump, Microsoft confirms that it is considering an acquisition of TikTok in the U.S., Canada, Australia and New Zealand.
The Athletic hopes to boost subscribers with cross-marketing deals, Instagram Reels plans to poach creators and Twitter confirms it may add subscriptions after 2020.
