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Streaming Wars: How the Pandemic Has Changed How We Watch and Subscribe to TV (Part 2 of 2)

Part 2: Tests, Trends and the Future of Streaming

In Part 1 of “Streaming Wars,” we talked about how the pandemic has impacted the viewing and subscription habits of American viewers. This week, we take a look at the data, including tests and trends, and we consider the future of streaming. Rameez Tase, CEO and co-founder of ANTENNA, a measurement and analytics company for subscription businesses, helped us analyze the numbers and make sense of it all. Trends – COVID-19-related sign-ups In the early days of the pandemic, streaming services expe...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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