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November 28, 2016

Building Customer-Focused Products: Tracking Your Competition

Auto-renew Subscription, Best Practice and How To, Product Development, Start Here, Subscriber Only /

Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In this article, Diane Pierson, Subscription Insider Guide to Building Subscription Products, outlines how to quickly and efficiently track your competition.

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Comcast to Add Competitor Sling TV to its X1 Set-Top Boxes

Auto-renew Subscription, Consumer Services, Entertainment and Streaming, Industry Announcements, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps /

This summer Comcast signed a deal with rival Netflix, a streaming video on demand provider service that competes directly with cable TV, to include Netflix on the company’s new X1 set-top boxes. In another awkward coupling, Comcast has made a similar deal with Sling TV, a subsidiary of satellite TV provider Dish Network, to make the cloud-based service available on X1 boxes. The partnership will bring 425 new channels to a growing multicultural audience.

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