Regulation and Compliance
From subscription offers, free trials, special promotions, marketing copy, auto-renewal notification, consumer privacy, financial reporting, payment processes, and more – there are a lot of laws that subscription, membership, and recurring-revenue companies need to understand and comply with.
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Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get started,
Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers.
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand
As your business grows, it will eventually be time to scale your customer service activities. This article highlights the customer service challenges a large organization
Your first customer service hire is a key role within your organization, regardless of whether the position is full or part-time. This article explores what
One of the best foundations for good customer service is preparing for the common questions that frequently come up. It’s imperative to identify inquiries that
When you’re ready to implement customer service activities, you’ll have to decide whether to hire direct employees or to leverage an outsourced call center. Companies
Whether you’re new to running customer service or at a growing company that is just building out a formal customer service department, preparing a customer
Customer Service, while simple in theory, is quite complex. Keeping customers happy so they can continue to doing business with you is becoming increasingly more
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats
By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side,
Resource allocation is often the Achilles heel of growing SaaS or subscription-based businesses. Many organizations opt to build their own tools to manage critical processes.
For the purposes of data mapping, and the requisite notice that will be required in privacy policies, you will need to know the business or
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Should you go open source, with Drupal or Word Press or some other available solution? It’s a popular question! INSIDER Guide to Leveraging Technology, Kevin
Latest
NY Times staff demand answers about future of sports coverage, FTC says #ad disclosure is not enough, and UK businesses say new subscription rules are
A federal judge denied the FTC’s request for a preliminary injunction against Microsoft for the Activision Blizzard deal, dismissing the case.
The FTC, CMA and European Commission investigate Amazon for claims including anticompetitive behavior.
Meta experiments with an app store in the EU, TikTok expands ecommerce, NBCUniversal adds more FAST channels.
Google will remove Canadian news from Google Search, News and Discover now that the Online News Act has passed.
The FTC, CMA and European Commission investigate Amazon for claims including anticompetitive behavior.
The Online News Act passed, so Meta is moving forward with its plans to block news in Canada on Facebook and Instagram.
Gannett, the nation’s largest publisher, filed a federal suit against Google for its ad tech monopoly.
The Senate Judiciary Committee passed the Journalism Competition and Preservation Act in a 14-7 vote.
Adore Me has agreed to pay $2.35 million to settle a deceptive marketing case filed by 31 state attorneys general and the District of Columbia.
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