DUNNING. It’s that critical subscription business process that minimizes subscriber churn. It’s also that common “insider” term that confuses many because it’s not well understood. Dunning is the process for smartly and methodically communicating with your subscribers to ensure renewals (and especially expired renewals) are paid. In short, it’s the critical tool in your retention tool kit to minimize churn of your subscribers. That’s why we invited Recurly’s Edgar Chen to give us a workshop on D...
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