STAT PACK: Subscriptions and Direct Selling in the U.S.

See which direct selling and subscription companies are the most popular in the U.S.

In our latest STAT PACK, we’ve collected a range of statistics which look at direct-to-consumer sales of some of the top D2C brands (e.g., Amway, Herbalife and Tupperware) and the growing popularity of subscription boxes for personal use and as gifts. For example, we compare subscription boxes as gifts for Mother’s Day and Father’s Day by age range and by U.S. region. We also look at the lifetime value (LTV) of subscribers in 2020, by vertical (food & beverage, pets & animals, health & wellness, home goods, fashion & apparel, beauty & personal care, and other). Use these stats in your next report or just peruse them to see which of the services are the most popular.

Overview

  • Share of the leading direct selling markets worldwide 2019
  • Revenue of the leading direct selling companies worldwide 2020
  • Size of the global direct selling community 2012-2019, by region
  • Retail sales of the global direct selling industry 2012-2019, by region
  • Retail sales of the direct selling industry in the U.S. from 2011 to 2019
  • Leading subscription services used by consumers in the U.S. 2021
  • Year-on-year change in LTV of subscribers 2019-2020, by vertical
  • Lifetime value (LTV) of subscribers 2020, by vertical

Direct Selling

  • Direct sales store sales in the U.S. from 1992 to 2019
  • Sales share of the U.S. direct selling industry 2019
  • Size of the direct selling community in the U.S. from 2011 to 2019
  • Number of direct sellers in the U.S. from 2018 to 2019, by contract type
  • Most appealing aspects of direct selling according to U.S. consumers 2019

Subscriptions

  • Share of U.S. and U.K. internet users interested in select subscriptions 2020
  • Main reasons why U.S. consumers used subscription boxes 2020
  • Expected services/benefits with a paid membership among U.S. consumers 2021
  • Main reasons for obtaining a loyalty or rewards membership among U.S. shoppers 2021
  • Monthly subscription box spending in the U.S. 2020, by category
  • Subscription box gift for Mother’s Day by age 2021
  • Subscription box gift for Mother’s Day by region 2021
  • Subscription box gift for Father’s Day by age 2021

Major direct sellers

  • Revenue of the leading direct selling companies in the U.S. in 2020
  • Leading direct selling companies in the U.S. in 2020, by number of salespeople
  • Global sales of Amway from 2016 to 2020
  • Global net sales of Herbalife from 2013 to 2020
  • Global net sales of Herbalife from 2015 to 2020, by region
  • Global net sales of Tupperware brands from 2013 to 2020
  • Global net sales of Tupperware brands from 2013 to 2020, by region
  • Global net sales of Usana Health Sciences, Inc. 2018 to 2020
  • Share of active Usana Health Sciences customers 2021, by region

Popular ecommerce subscription services

  • Number of Amazon Prime subscribers in the U.S. 2014 to 2021
  • U.S. Amazon Prime service subscription reasons 2020
  • Estimated market shares of meal kit companies in the U.S. 2020
  • Global number of active subscribers of HelloFresh and Blue Apron from 2016 to 2020
  • Global revenue of Blue Apron from 2014 to 2020

Download the report now.

Up Next

Register Now For Email Subscription News Updates!

Search this site

You May Be Interested in:

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Access these premium-exclusive features

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.