The Journey to Subscription Excellence

Today’s subscription businesses are faced with challenges and opportunities at each phase of their business journey. The road to scalable growth and success is

Today’s subscription businesses are faced with challenges and opportunities at each phase of their business journey. The road to scalable growth and success is paved with actionable strategies that can be applied differently at different stages of a business but universal to all recurring-revenue businesses.

In this discussion with recurring monetization and technology expert Nelson Veiga from Vindicia and subscription strategy expert, Robbie Kelman Baxter, we discuss the challenges faced by all subscription-based businesses, and the best practices they discovered on their journey to growth and subscription excellence.

Learn how to identify and anticipate these challenges and opportunities in each stage of your business, including:

  • The importance of the subscription model post-pandemic
  • The factors leading up to ‘Build vs Buy’
  • Actionable strategies to grow your subscription business

On-Demand Playback

About Our Experts

About Nelson Veiga VP Sales, North America – Enterprise, Vindicia

Nelson is an experienced Sales leader responsible for Enterprise Sales in North America for Vindicia. Nelson and his team are focused on providing online merchants across multiple business models with solutions for subscriptions and maximizing customer acquisition and retention through secure, scalable infrastructure. Previous roles include COO of Duetto and VP Latin America of Lithium Technologies.

About Robbie Kellman Baxter, Strategy Consultant and Founder, Peninsula Strategies LLC

Robbie Kellman Baxter is a consultant, author and speaker. She is also the author of The Membership Economy and The Forever Transaction, and hosts the podcast Subscription Stories. Robbie has more than 20 years of experience providing strategic business advice to major organizations, including Netflix, Fitbit, Microsoft and Consumer Reports. She has been focused on subscription and growth strategies for the past decade. Baxter has been featured in the Wall Street Journal and on CNN. She earned her MBA from the Stanford GSB, and graduated with honors from Harvard College. You can find more about Robbie on her website Process visuals, her “Membership Manifesto” and an excerpt from her latest book are available here

About Kathy Greenler Sexton, CEO, Subscription Insider 

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a media company uniquely focused on the business of subscriptions. Subscription Insider reports on daily subscription economy news and delivers best-practice information, training and research through memberships, training events and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills and business profitability. Learn more at and  


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