How To Achieve Sustained Subscriber Growth

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest

The best subscription products out there have this is common: they focus on the subscriber experience and find alignment between the subscriber needs and the company goals. That alignment provides the framework for product development and a beautiful cycle begins in which subscribers and subscription companies are engaged in a mutually beneficial relationship.

Creating subscription offerings that your subscribers are drawn to and stay with, requires understanding and adapting to their needs from the moment they are introduced to your brand through their ongoing subscription relationship with it.

We invited the leading expert in Subscriber Journey Mapping, House of Kaizen’s Matt Cronin, to share his knowledge of how to find product-subscriber alignment and optimize at each stage of your subscribers’ journey to achieve your full subscriber acquisition conversion, retention and revenue potential.

What you will learn in this workshop:

  • Why are subscribers better customers and what unique opportunities do these relationships present?
  • What is the subscriber journey and why is it so critical to understand?
  • How do you find alignment between your product/service & the subscriber needs at each stage of their journey?
  • How do you create an optimized subscriber experience
  • How do you prioritize which stage of the journey to optimize?

On-Demand Playback

Presentation Slides (PDF)

Click here to download the slides.

About Our Experts

About Matt CroninFounding Partner, House of Kaizen

Matt Cronin, founding partner at New York-based House of Kaizen, is a pioneer in subscriber growth through experience optimization. He has devoted his career to building innovations, teams, processes, and agency services that deliver on the promise of being a better place to work and a place that works better.

About Kathy Greenler Sexton, CEO, Subscription Insider 

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a media company uniquely focused on the business of subscriptions. Subscription Insider reports on daily subscription economy news and delivers best-practice information, training and research through memberships, training events and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills and business profitability. Learn more at and  


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