Mastering the Art of Pricing

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest

Did you know that pricing acts as an unconscious trigger for subscribers? That’s why it’s essential to experiment with pricing models when launching a new recurring product or subscription service.

Effective pricing is a process, a journey that evolves with the product and shifting market dynamics. However, a smart pricing strategy requires not only an in-depth understanding of the market but a proactive approach to adapt to the competitive landscape.

Join us with subscription pricing expert Nithin Rangarajan, who will lead us in this discussion.

What you will learn in this workshop:

A framework to achieve a successful pricing strategy
How to generate greater value for customers through value-based pricing
Best strategies for testing your pricing and packaging models
How to unlock revenue hidden within your pricing structures

On-Demand Playback

Presentation Slides (PDF)

Click here to download the slides.

About Our Experts

About Nithin Rangarajan, Director of Product Management, Chargebee

Nithin Rangarajan has transitioned from on-premise software to the SaaS space and has eventually found his sweet spot in Product Management driving the product development, strategy, and growth of Chargebee Billing and Subscription products and services. Prior to Chargebee, Nithin was at Botree Software, working on Business Analysis, Project management and PreSales, before eventually becoming Product Manager for their cloud-based product.

About Mark Stiving, Ph.D., Chief Pricing Educator, Impact Pricing

Mark Stiving loves pricing. As a child, he often wondered why companies always used 99 cent price endings, asking himself: “Do companies think we’re stupid?”

He had a chance to study this question during his doctoral program at the University of California at Berkeley and hasn’t looked back since. As Director of Pricing for Maxim Integrated, a $2.5 billion semiconductor company, Stiving guided pricing strategies, successfully led massive change management efforts, and coached colleagues on the implementation of value-based pricing. His efforts generated well over $100M in additional profit each year. In his “free time,”

Stiving speaks, coaches and writes about pricing. He shares his expertise in the highly readable book, Impact Pricing: Your Blueprint to Driving Profits, which averages five-stars on Amazon. He also publishes a blog and a podcast of the same name, Impact Pricing. His most recent startup, aptly called Impact Pricing, focuses on educating people and companies about value and pricing, with a special interest in subscription-based products.

About Kathy Greenler Sexton, CEO, Subscription Insider

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a media company uniquely focused on the business of subscriptions. Subscription Insider reports on daily subscription economy news and delivers best-practice information, training and research through memberships, training events and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills and business profitability. Learn more at qa.subscriptioninsider.com and www.subscriptionshow.com.