Source: Bigstock

If you're spending a large amount of time and money to acquire new customers, do renewals really matter? They do, and it's a matter of your profitability. That's because there's a good chance that you're spending quite a bit of money to acquire every new subscriber. In general, the average subscription business pays about what the first term of service would be in order to acquire that new subscriber. Unless they just appear out of thin air, which is pretty unlikely, there wil...