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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

How to Minimize Chargebacks For Subscription Payment Processing

Best Practice and How To, Business Operations, Payment Processing, Start Here, Subscriber Only /

Chargebacks can be parasitic to your subscription revenues, forcing you to not only refund payments, but pay steep fines to do so. In worst case scenarios, your merchant account can be frozen, making it impossible to do business. Read on to discover the four ways chargebacks can affect your bottom line, how to handle the three main types of chargebacks, when you should contest a chargeback, and when you don’t need to worry.

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What do Henry Ford, Walt Disney, Alexander Graham Bell, Theodore Roosevelt, John D. Rockefeller and Charles Schwab have in common?

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Learn about mastermind groups and why they are uniquely capable of making a positive difference to your business and your career. If you have ever considered joining a Mastermind program of any sort, we also share tips and a consumer guide to help you find the right mastermind group for you and your subscription business.

What do Henry Ford, Walt Disney, Alexander Graham Bell, Theodore Roosevelt, John D. Rockefeller and Charles Schwab have in common? Read More »

How to Select the Right Subscription Technology

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When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful processIn this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.

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Organic Search for Publishers: How to Build the Content Machine

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search across editorial, audience development, and other teams to drive readers deeper into a media property, and support revenue creation.

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Organic Search for Publishers: The Placement and Use of Keywords and Phrases

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and how to use the keywords and phrases that are important for your business in your content and meta information. Kevin also goes deeper and explains what structured metadata is as well as why and how you should be leveraging that in your publication to more effectively communicate and provide context about your content for search engines.

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Organic Search for Publishers: Content Keyword Tools & Processes

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part six of Organic Search for Publishers, he explains and demonstrates the tools every editorial, marketing, and audience development team should use when determining what keywords will be used as part of their organic search strategy.

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Retention Dial

How To Maximize SaaS and Software Renewals

News, On-Demand Webinars, Payment Processing, SaaS and Cloud Services, Subscriber Only, Subscriber Retention /

Learn how to maximize SaaS and software retention rates. During this on-demand seminar, Adriana Iordan-expert in global eCommerce and payments and Chief Product Officer at Avangate-will teach attendees why SaaS subscription businesses face unique customer retention challenges and how to handle them. This session includes benchmark data, best practice tactics, and three separate case studies to help you learn how to overcome the unique challenges SaaS recurring businesses face.

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Revenue Data Signals: How to Use Data to Understand Subscription Revenue Risk and Opportunity

Auto-renew Subscription, Business Operations, Controlled Circulation, FInance, Free Subscription, Freemium, Gift Subscriptions, Invoiced Subscription, Metered Subscription, Micropayments, News, On-Demand Webinars, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention, Technology /

Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data. These revenue signals are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities. In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.

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Top Payment Trends You Need to Understand Now

Auto-renew Subscription, Business Media and Publishing, Business Operations, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Entertainment and Streaming, Invoiced Subscription, Learning and Training, Magazines, Memberships, News, Newsletters, On-Demand Webinars, Payment Processing, SaaS and Cloud Services, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

Have you seen a rise in declines or a rise in chargebacks or fraud? Are your renewals taking longer to successfully process? Do you understand why? Paul Larsen, Subscription Insider Guide to Payment Processing, leading expert in card-not-present recurring payments, and Managing Partner of the Paul Larsen Group, in this on-demand version of our January 2017 online seminar, will outline key payment processing trends every subscription company should be aware of, and be on top of, for 2017.

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Member Picks: Our Most Popular Articles for 2016

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2016 has certainly been an eventful year for anyone in the business of subscriptions and memberships! From products launches, M&A and partnerships are all a demonstration of how active and dynamic the $102 Billion subscription economy we work in really is. Keeping executives in-the-know is a top priority for Subscription Insider. Throughout 2016, that included our highly acclaimed boot camps and our premium articles. Our most popular premium articles? They are those that really supported executives with key issues running their subscriptions businesses. Here are our top five.

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