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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Declined Payment Notification: Three Approaches

Auto-renew Subscription, News, Payment Processing, Sample Library, Subscriber Only, Subscriber Retention /

Not all failed recurring payments can be saved with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insiders own notice!)

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25 Subscription Management and Billing Platforms that support Account Updater Services

Auto-renew Subscription, Business Operations, Business Services, Consumer Services, Freemium, Invoiced Subscription, Metered Subscription, Micropayments, News, Payment Processing, Subscriber Only, Technology, Tools /

Does your subscription management or billing platform connect you to Account Updater – a service offered by Visa, MasterCard, Discover and more recently, American Express – that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you’ll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.

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The Legal Issues Presented by ‘Real-Time’ Social Media Marketing

Business Services, Consumer Media and Publishing, Consumer Services, News, On-Demand Webinars, Regulation and Compliance, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a significant and negative impact on your company? In this on-demand training session, understand the legal issues involved with real-time marketing and how to successfully navigate them.

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Top Five Payment-Processing Challenges in 2016

Auto-renew Subscription, Business Operations, Business Services, Consumer Services, Invoiced Subscription, News, On-Demand Webinars, Payment Processing, Research and Benchmarks, Subscriber Only, Subscriber Retention /

In this on-demand version of “Five Payment-Processing Challenges in 2016: How to Reduce Their Impact and Keep More of Your Recurring Revenue” you’ll get details on the five biggest subscription payment-processing challenges and the and best practices you can use to mitigate the negative impact these trends could have on your bottom line.

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The Membership Economy: Why everyone is moving from ownership to access

Business Strategy, Memberships, On-Demand Webinars, Subscriber Only, Subscriber Retention /

Want to turbo charge your membership business? Robbie Kellman Baxter, author of The Membership Economy, walks us through what membership-focused organizations can learn from other business models and teaches us how to leverage and apply ideas to our own membership & subscription businesses in the on-demand webinar.

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Subscription Boot Camp: Marketing

SBC: MARKETING REG

Subscriber Only /

…   HELLO! This premium article is exclusively reserved for Subscription Insider PRO members. Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!              

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Chip Cards: Don’t Let a Good Thing Crush Your Bottom-line

Auto-renew Subscription, Business Operations, Freemium, Invoiced Subscription, Metered Subscription, Micropayments, News, On-Demand Webinars, Payment Processing, Subscriber Only, Technology /

In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It’s a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the Chip Credit Cards will completely upend your Card-not-presence business – and how your business needs to prepare for these changes.

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Top Tactics for Selling Subscription Data Products

Auto-renew Subscription, Business Services, Data and IoT, Free Subscription, Invoiced Subscription, News, On-Demand Webinars, Product Development, Revenue and Sales, Subscriber Only /

Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription data products.

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Email Marketing for Subscriptions: Benchmarks and Best Practices

Business Services, Consumer Services, News, On-Demand Webinars, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Did you know email marketing is the #1 acquisition tactic for subscription and membership sites? Is your subscription business using the latest email marketing tactics and achieving best-of-breed results compared to your peers? Learn from Minal Bopaiah in this 25-minute on-demand webinar as she walks through lessons learned from our Email Marketing Benchmark Report for Subscription Sites. Minal will explain why email is still a digital publication’s best friend and how to optimize campaigns and lists for maximum effect.

Email Marketing for Subscriptions: Benchmarks and Best Practices Read More »