Revenue and Sales

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Learn how to use subscription revenue data signals to reduce churn, drive upsells, and optimize renewals. A practical guide for subscription executives ready to act
Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.
Annual subscription revenues fell to $777 million, driven by declines in digital and workshop subscriptions, while clinical revenues surged 164.1%.
B2B customers expect different pricing, onboarding, and support than consumers. Understand the key components of a scalable, profitable enterprise subscription model and where B2C businesses
ServiceNow posts 21% YoY subscription revenue growth, expands AI-powered automation, and introduces a hybrid subscription-consumption model for scaling AI adoption.
With $26.3 Billion in Services Revenue and Over 1 Billion Paid Subscribers, Apple’s Subscription Business Sees Double-Digit Growth
What every B2C subscription executive needs to know about enterprise sales, pricing, and operations before expanding into B2B
With $164.5 Billion in Full-Year Revenue, Meta Doubles Down on Subscriptions, Reality Labs, and AI Monetization
How leading B2C subscription businesses are unlocking enterprise revenue without abandoning their consumer base

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