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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

The B2C-to-B2B Growth Playbook: How to Structure a B2B Subscription Offering for Long-Term Success

Assocations, Business Model, Business Operations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

B2B customers expect different pricing, onboarding, and support than consumers. Understand the key components of a scalable, profitable enterprise subscription model and where B2C businesses typically fall short.

The B2C-to-B2B Growth Playbook: How to Structure a B2B Subscription Offering for Long-Term Success Read More »

Gavel with law books displayed in the background

Navigating Changing Subscription Laws: What You Need to Know

Auto-renew Subscription, Best Practice and How To, Business Operations, Invoiced Subscription, On-Demand Webinars, Payment Processing, Regulation and Compliance, Start Here, Subscriber Only, Subscriber Retention, Technology /

Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.

Navigating Changing Subscription Laws: What You Need to Know Read More »

Apple Reports Record Services Revenue as Subscriptions Continue to Outpace Hardware Sales

Business Media and Publishing, Business Services, Business Strategy, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Industry Announcements, News, Revenue and Sales, SaaS and Cloud Services, Subscription Apps /

With $26.3 Billion in Services Revenue and Over 1 Billion Paid Subscribers, Apple’s Subscription Business Sees Double-Digit Growth

Apple Reports Record Services Revenue as Subscriptions Continue to Outpace Hardware Sales Read More »

The B2C-to-B2B Growth Playbook: The Challenges of Moving from B2C to B2B (And How to Overcome Them)

Assocations, Business Model, Business Operations, Business Strategy, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Only, Subscription Apps, Subscription Boxes, Subscription Gaming /

What every B2C subscription executive needs to know about enterprise sales, pricing, and operations before expanding into B2B

The B2C-to-B2B Growth Playbook: The Challenges of Moving from B2C to B2B (And How to Overcome Them) Read More »