Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Revenue Data Signals: How to Use Data to Understand Subscription Revenue Risk and Opportunity

Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data. These revenue signals are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities. In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.

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Top Payment Trends You Need to Understand Now

Have you seen a rise in declines or a rise in chargebacks or fraud? Are your renewals taking longer to successfully process? Do you understand why? Paul Larsen, Subscription Insider Guide to Payment Processing, leading expert in card-not-present recurring payments, and Managing Partner of the Paul Larsen Group, in this on-demand version of our January 2017 online seminar, will outline key payment processing trends every subscription company should be aware of, and be on top of, for 2017.

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Member Picks: Our Most Popular Articles for 2016

2016 has certainly been an eventful year for anyone in the business of subscriptions and memberships! From products launches, M&A and partnerships are all a demonstration of how active and dynamic the $102 Billion subscription economy we work in really is. Keeping executives in-the-know is a top priority for Subscription Insider. Throughout 2016, that included our highly acclaimed boot camps and our premium articles. Our most popular premium articles? They are those that really supported executives with key issues running their subscriptions businesses. Here are our top five.

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Renewal Psychographics: Why New Subscription Customers Renew Differently

New subscribers are far less likely to renew than your existing ones. Understand the difference between new, converted, and renewing subscribers and the reasons why your key “wheat-seed” customers don’t renew.

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Getting Your Subscribers to Update Payment Information: Three Approaches

Are you receiving more alerts notifying you of expiring cards? We have and frankly, its no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insiders own notice!

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Declined Payment Notification: Three Approaches

Not all failed recurring payments can be saved with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insiders own notice!)

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25 Subscription Management and Billing Platforms that support Account Updater Services

Does your subscription management or billing platform connect you to Account Updater – a service offered by Visa, MasterCard, Discover and more recently, American Express – that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you’ll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.

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The Legal Issues Presented by ‘Real-Time’ Social Media Marketing

Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a significant and negative impact on your company? In this on-demand training session, understand the legal issues involved with real-time marketing and how to successfully navigate them.

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Top Five Payment-Processing Challenges in 2016

In this on-demand version of “Five Payment-Processing Challenges in 2016: How to Reduce Their Impact and Keep More of Your Recurring Revenue” you’ll get details on the five biggest subscription payment-processing challenges and the and best practices you can use to mitigate the negative impact these trends could have on your bottom line.

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