Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Amp Up Trial Offers: Best Practice Basics for Subscription Trial Offers

Discover how to effectively utilize trial offers and transform them into loyal subscribers. Learn from our decision-tree to help you decide if you should offer one, plus tips for free trial offers, payment processing practices, conversion tactics, and legal compliance.

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The Enterprise Journey to Advanced Monetization: What You Need to Know

In this on-demand webinar with leading industry experts, Stephen Hurrell, VP & Research Director of Ventana Research, and Dennis Wall, CEO of BillingPlatform, you will learn best practices for launching and growing advanced monetization models. We will explore key topics to provide insights to help you succeed in your journey, including: the dangers of managing disparate systems, the art and science of an integrated monetization strategy, and future proofing your business.

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