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Kathleen Greenler Sexton

Kathy Greenler Sexton is a recognized authority on digital subscription business models, market strategy, and operational excellence. As CEO & Publisher of Subscription Insider, Kathy leads the charge in delivering actionable insights that empower businesses to thrive in the subscription economy. With a proven track record of driving growth and successful exits at companies like Individual.com and HighBeam Research, Kathy has also played key roles in launching and scaling prominent digital brands, including AltaVista. Previously, she led the SIIA Content Division as VP & General Manager, where she expanded membership, revenue, and influence while helping businesses adapt to transformative shifts in technology and content. A frequent speaker at industry conferences, Kathy brings invaluable expertise and a forward-thinking perspective to the evolving world of subscriptions. She resides in Greater Boston with her family and is an avid skier and devoted Boston sports fan.

Kathleen Greenler Sexton

Chip Cards: Don’t Let a Good Thing Crush Your Bottom-line

Auto-renew Subscription, Business Operations, Freemium, Invoiced Subscription, Metered Subscription, Micropayments, News, On-Demand Webinars, Payment Processing, Subscriber Only, Technology /

In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It’s a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the Chip Credit Cards will completely upend your Card-not-presence business – and how your business needs to prepare for these changes.

Chip Cards: Don’t Let a Good Thing Crush Your Bottom-line Read More »

Top Tactics for Selling Subscription Data Products

Auto-renew Subscription, Business Services, Data and IoT, Free Subscription, Invoiced Subscription, News, On-Demand Webinars, Product Development, Revenue and Sales, Subscriber Only /

Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription data products.

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Email Marketing for Subscriptions: Benchmarks and Best Practices

Business Services, Consumer Services, News, On-Demand Webinars, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Did you know email marketing is the #1 acquisition tactic for subscription and membership sites? Is your subscription business using the latest email marketing tactics and achieving best-of-breed results compared to your peers? Learn from Minal Bopaiah in this 25-minute on-demand webinar as she walks through lessons learned from our Email Marketing Benchmark Report for Subscription Sites. Minal will explain why email is still a digital publication’s best friend and how to optimize campaigns and lists for maximum effect.

Email Marketing for Subscriptions: Benchmarks and Best Practices Read More »

4 Web Analytics Tools to Drive Growth for Your Subscription Business

Best Practice and How To, Product Development, Subscriber Acquisition, Subscriber Only, Technology /

Over the past few years there has been an explosion in not only the number of analytical tools, but the power of each of them. Tools that used to be unique now compete against newer tools and services. Tools that used to be able to command a premium price no longer can due to the many free options available. Here are a few of the web site analysis tools you should consider for your business.

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Authority Media Network Acquires Subscription Site Insider

News /

We are pleased to announce that Subscription Content and our sister publication, Subscription Site Insider have been acquired. Here is the full text of today’s announcement: Authority Media Network, LLC Acquires Subscription Site Insider from InfoCommerce Group, Inc. Information Industry Veteran, Kathy Greenler Sexton, Named CEO & Publisher Boston, MA –October 1, 2014:   Authority Media Network, LLC, a newly formed media company focused on building a network of trusted business-to-business information and training resources, announced today that it…

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