How do you sell your subscription? A product pitch that emphasizes what someone gets when they subscribe? The traditional product-centric pitch is becoming obsolete. Instead, subscription operators need to adopt a retention mindset where the focus is on emotional engagement over mere product features, ultimately fostering long-term loyalty and reducing churn. The Difference Between Selling Your Subscription as a Product vs. Emotion Consumers aren't just looking for products and services – they'r...
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