Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Charles Schwab Brings in $1B in New Assets with Subscription Service

In March, Charles Schwab launched a subscription service that is already making a big difference for the investment firm and its clients. The subscription service, called Schwab Intelligent Portfolios Premium, has already brought in $1 billion in new assets under management. Schwab has had a 25% increase in new accounts, and a 40% increase in average household assets, compared to the months prior to the subscription launch. Total client assets managed through Schwabs digital advisory solutions now equal $41 billion, a 23% increase year-over-year.

Five on Friday: Transformations, Acquisitions and Retention

  Taking a break from the MLS conference semi-finals, the World Series or the kick-off of the NBA season? We've got some interesting subscription features for you. McClatchy lays off 30 employees as it continues its digital transformation, Meredith Corp sells the MONEY brand to Ad Practitioners LLC, and American Press Institute shares examples of how publishers have successfully retained subscribers through engagement. Also this week, Netflix is raising $2 billion in debt to pay for content, and the Financial Times adds consultancy to its list of services to help other publishers learn from their paywall success.      Last week, in an email to staff, McClatchy president and CEO Craig Forman outlined big changes coming to the organization as it continues its digital transformation, reports Poynter. The changes include leadership shifts and changes to functional areas (News, Finance, Customer and Product, and Operations). They also include layoffs of about 30 employees, or 1% of staff. None of the layoffs will come from reporting positions. …
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

McClatchy Reinvents Itself as a Digital-First Media Company:5 Takeaways for Subscription Companies

Nine months ago, The McClatchy Company began a much-needed redesign, amounting to a complete "rethink" and transformation of the 158-year old company into a digital success story.
McGraw-Hill and Cengage call off their proposed merger.

Textbook Publishers McGraw-Hill and Cengage Call Off Merger After Failing to Overcome Regulatory Hurdles

A year after embarking on a merger, textbook publishers McGraw-Hill and Cengage have called off the deal because they couldn't overcome regulatory hurdles.
Subscription-based service Podhero helps support podcast creators.

Podhero Launches Monthly Subscription Service to Support Podcast Creators

HipChat founders Pete Curley and Garret Heaton have launched Podhero, a monthly podcast subscription service that supports podcast creators.

HMH and BenchPrep Partner for Subscription-Based CliffNotes Products

Houghton Mifflin Harcourt (HMH) and digital learning platform BenchPrep are partnering to add new personalized digital learning solutions to CliffsNotes study guides. Beginning with SAT® test preparation, the newest CliffsNotes guides will be subscription-based and available on desktop and mobile devices using the BenchPrep platform. Days before the announcement, HMH reported a $28 million loss for the third quarter of the year.
The Yankee Candle Company has partnered with Ordergroove to create a new subscription box program.

Yankee Candle Partners with Ordergroove on Scented Subscription Boxes

The Yankee Candle Company has partnered with Ordergroove, a relationship commerce provider, to create a new subscription box program.

Walmart Abandons Two-Day Shipping Membership Program ShippingPass

Walmart announced that it is discontinuing its two-day shipping membership program, ShippingPass, effective January 31, 2017. The program first launched in May of 2015 as a three-day shipping program that allowed members to receive unlimited shipping for $49 a year. At launch, the program was available by invitation only and it only included about 1 million of Walmart's 8 million online items. Then, in May of 2016, Walmart upgraded the program to offer unlimited two-day shipping with no minimum order requirements.
Amazon Prime Day 2020 Is Coming Soon – October 13-14

Amazon Prime Day 2020 Is Coming Soon – October 13-14

Amazon has finally announced the dates for Amazon Prime Day 2020 - October 13-14, 2020 - when the company will 1 million deals across every category.
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Payments Processors Play a Key Role in High-Quality ACH Payments

One important reason why electronic payments continue to gain popularity is that they’re easy and convenient. In the subscription industry, there are...

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