Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Cloud services fuel Microsoft's revenue growth in FY21 Q2.

Microsoft Finishes Fiscal Year 2021 Strong, Led by Cloud Services Growth

Microsoft finished fiscal year 2021 strong, driven by double-digit growth in cloud services.

SiriusXM Launches Platinum VIP Subscription Package

SiriusXM announced the launch of a new subscription tier - the Platinum VIP package - a comprehensive subscription with special perks and exclusives.
HBO announces Launch of Ad-Supported Tier

HBO and HBO Max Add 2.8 Million New Domestic Subscribers in Q2 2021

In its Q2 2021 financials, AT&T's WarnerMedia reported strong revenue and subscriber growth, driven by HBO Max.
Twitter Launches ‘Super Follows’ Paid Subscriptions

Twitter Reports Total Revenue of $1.19B in Q2 Revenue

Twitter reported total Q2 revenue of $1.19 billion, a 74% increase year-over-year and an 11% increase in monetizable daily average users.
Weekly Subscription News: Wine, Watchdogs and Winning

Weekly Subscription News: Trump Slump, Tesla and Touch of Utah

Tesla offers full self-driving subscriptions, The Athletic raises annual subscription rate, Flipkart tells India Court it is different than Amazon.
Tumblr Launches Post+ to Help Creators Monetize Their Work

Tumblr Launches Tumbler Post+ to Help Creators Monetize Their Work

Tumblr is beta-testing Tumblr Post+, a new subscription tool that helps creators monetize their work.
Netflix to close dormant subscriptions

Netflix Plans to Add Video Games Next Year

Netflix plans to add video games to its streaming platform in 2022, helping the company expand reach and diversify revenue.
Weekly Subscription News: Wine, Watchdogs and Winning

Weekly Subscription News: Platforms, Publications and Probes

Trump sues Facebook, Twitter and Google for censorship; FTC opens probe of Amazon's proposed purchase of MGM; Apple shows an interest in NFL Sunday Ticket.
Weekly Subscription News: Wine, Watchdogs and Winning

Weekly Subscription News: Delays, Drama and Direct-to-Consumer

Bloomberg Media tests subscriber-only content; Bally Sports direct-to-consumer estimated to attract 4.4M subscribers & $2B; Google delays cookie removal.
Five on Friday: Features, Fraud and French Content

Five on Friday: Features, Fraud and French Content

YouTube TV adds new features for $20 a month; Amazon offers 6 mos. of Disney+ to new Amazon Music Unlimited subscribers, and Facebook files $36M ad fraud lawsuit.

What's New