Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
Start Here
This $3.4 million settlement offers four key warnings for subscription businesses, especially those in media and streaming.
Marc Roth unpacks the implications of the 8th Circuit decision, ongoing ROSCA risks, and why compliance prep still matters.
Businesses must now offer cancellation methods matching sign-up flows and provide annual renewal reminders for subscriptions started or extended on or after July 1, 2025.
Onboarding has always been critical to subscription success. In the age of customer AI bots, subscription executives must rethink how they guide, engage, and retain
Compliance strategist Paavana Kumar walks through FTC and state-level risks hiding in your subscriber experience.
Warner Bros. Discovery isn’t just breaking up—it’s reorganizing for growth. Here’s what subscription executives can learn from their structural reset.
Learn how to use subscription revenue data signals to reduce churn, drive upsells, and optimize renewals. A practical guide for subscription executives ready to act
Learn how subscription businesses are cutting payment costs through analytics, downgrade reduction, ACH incentives, and smarter routing.
Compliance legal expert Marc Roth breaks down the FTC’s surprise 60-day delay of the Negative Option Rule—and the confusion it leaves behind.
Paavana Kumar breaks down the new disclosure, consent, and cancellation rules subscription businesses must follow under the FTC’s Click-to-Cancel Rule and stricter state laws.
Pricing Expert Mark Stiving Shares Proven Tactics to Increase Revenue, Improve Value Perception, and Reduce Churn
Marc Roth Unpacks a Flurry of State Legislation—and Why the FTC’s Negative Option Rule May Not Be Dead Yet
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.
Unlock your growth potential with actionable insights into customer data management, shipping, packaging, marketing, and revenue diversification.
Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.
How can your subscription business thrive in 2025? Explore expert insights on retention, operational efficiency, and overcoming regulatory challenges.
Amid legal challenges and Congressional review, the FTC’s long-anticipated rule on negative option marketing is set to take effect in January.
Expert Analysis from Cobalt Law’s Marc Roth on the FTC’s Final Negative Option Rule—What’s Changed, What’s Next, and How It Impacts Your Business
Learn how subscription businesses can use payment salvage and decline recovery strategies to prevent revenue loss from failed transactions.
Learn how to address payment experience-related issues to transform customer relationships, reduce churn, lower costs, and increase lifetime value.
Latest
Law going live this week requires clear disclosures, easy cancellation, and express consent. Businesses may owe three times the unauthorized amounts as a refund or
Proposed legislation would align the state with federal efforts to make cancellation as simple as sign-up — underscoring growing legal risks for subscription businesses.
Why Scaling Success Requires More Than Growth Alone. Learn proven frameworks and playbooks to scale profitably.
Massachusetts’ new Attorney General regulations ban hidden fees and impose strict rules on subscription trials and auto-renewals, with major implications for consumer-facing businesses.
Effective September 2, 2025, Massachusetts’ “Unfair and Deceptive Fees” regulation (940 CMR 38.00) bans hidden charges and sets strict standards for subscription trials, auto-renewals, and
With Fubo debuting a $55.99 package, rivals Disney, Fox, and others are racing to reshape live sports streaming with lower-cost, sports-centric offerings.
VW’s “power-on-demand” upgrade adds 20 horsepower for a monthly or lifetime fee, underscoring the uphill battle carmakers face in turning software features into recurring revenue.
The AI startup, founded in 2022, introduces Comet Plus to pay publishers directly, signaling a challenge to Google’s search dominance and reshaping content monetization models.
How subscription teams are using journey maps to identify churn risks, streamline onboarding, and improve retention at every stage of the customer lifecycle
Adapty’s 2025 benchmark report surfaces new insights from 215 million transactions, revealing surprising patterns in plan preferences, retention, pricing, and LTV.
