Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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While traditional acquisition methods, such as in-person sales calls and leveraging industry contacts often work best for B2B subscription sites, some smart online marketing tactics
A number of subscription sites — particularly those specializing in online learning — have discovered the effectiveness of free Webinars for converting prospects. But did
A new study by Epsilon found that autoresponders — or email messages triggered by consumer action — got higher open rates than “business as usual”
A strategically-timed phone call can significantly improve your retention and renewal rates, says Randy Greenberg, principal at Green & Associates. Greenberg was generous to speak
For most subscription content sites, email newsletters are one of the best acquisition marketing channels. But too many sites fail to see past their conversion
Insider Editor Minal Bopaiah was recently a guest speaker on a Webinar for the Specialized Information Publishers Association (SIPA), titled “Profitable Subscription Websites: How to
We all know how important keywords are for SEO, and thereby subscriber acquisition. But is that the only function they serve? Peter Figueredo, Founding Partner
One of the strongest retention tactics we recommend is to use Account Updater in your payment processing so that you can automatically update expired credit
By cleaning up publicly-available SEC data, Equilar Insight generates approximately $20 million a year by selling group subscriptions, priced above $11K/year, to large corporations. CEO
In this marketing sample, In order to lure “window” shoppers back, Angie’s List doesn’t just send a welcome email to email opt-ins — it sends
