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May 9, 2013

Datamyne Makes Millions with Site License Sales for International Trade Data

Business Media and Publishing, Case Studies, Data and IoT, News, Revenue and Sales, Subscriber Only /

Group subscriptions for B2B data is not a new thing, and Datamyne is a great example of this, having offered them since 1992 (albeit with modems). CEO Brendan McCahill and Lisa Wallerstein, VP of Marketing & Product Development, spoke with Insider about how the site cleans and standardizes international trade data from countries all over the world and then tailors its subscription packages for each organization, allowing them to charge anywhere from $3,000 a year to $10,000 a month. Plus, discover how the site is driving conversions with a free demo and in-person sales calls.

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Case Study Lessons: Online Chat Is a Dual Investment for Subscription Sites

News, Subscriber Acquisition, Subscriber Retention /

While traditional acquisition methods, such as in-person sales calls and leveraging industry contacts often work best for B2B subscription sites, some smart online marketing tactics can be beneficial as well. That’s the attitude Datamyne has adopted, much to their advantage. As we show in this week’s Case Study on Datamyne on Subscription Site Insider, the B2B subscription database has a strong in-house sales staff. But it’s also employed an online chat feature, which Lisa Wallerstein, VP…

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