February 20, 2013

New York Times Adds 74,000 New Digital Subscribers in Q4, $125M in Annual Revenues Expected

Despite all predictions, The New York Times doesn’t look like its slowing down in subscriber acquisition. The company gained 74,000 new digital subscribers in Q4 of 2012, with a total of 640,000 digital subscriptions. And using the lowest priced subscription plan of $195/year, the Times should expect about $125 million in digital subscription revenues alone by the end of 2013. Assuming they can retain all of their digital subscribers. And there’s the rub. Analysis of NYT’s metered…

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Profitable Subscription Websites: How to Build and Improve Them

Insider Editor Minal Bopaiah was recently a guest speaker on a Webinar for the Specialized Information Publishers Association (SIPA), titled “Profitable Subscription Websites: How to Build and Improve Them.” Watch this playback to learn about the strategy involved in creating an online subscription business. Includes tips on hiring, payment processing, tech requirements and management and content creation. GenomeWeb Publisher/COO Greg Anderson is also a guest speaker on this Webinar hosted by Dan Brown of Xponential Publishing Consultants.

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