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Angie’s List Uses Special Offer to Convert Visitors to Paying Subs

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In order to lure "window" shoppers back, Angie's List doesn't just send a welcome email to email opt-ins -- it sends a special offer and discounted membership. We like how this email is puts the offer up top in the gray box before reiterating it and the benefits of membership in the body of the email. Our only critique: stay away from PayPal....

 

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Minal Bopaiah

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