When to Include Telemarketing in Renewal Efforts

A strategically-timed phone call can significantly improve your retention and renewal rates, says Randy Greenberg, principal at Green & Associates. Greenberg was generous to
A strategically-timed phone call can significantly improve your retention and renewal rates, says Randy Greenberg, principal at Green & Associates. Greenberg was generous to speak to Subscription Site Insider's audience for nearly an hour this past week about how to conduct telemarketing for online subscription sales. While your current customers are the easiest (and usually most profitable) pool of candidates to convert (either to a new subscription or a longer term), Greenberg also spoke about how…...

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