Insider Editor Minal Bopaiah was a guest speaker for a Webinar hosted by the Specialized Information Publishers Association (SIPA), titled “Profitable Subscription Websites: How to Build and Improve Them.” In this 90-minute playback (graciously provided by SIPA), Insider members can get an introduction or refresher to the strategy and operations involved in creating an online subscription business. Greg Anderson of Genome Web and Dan Brown of Xponential Publishing Consultants join Minal in providing tips on:
- Strategy to shape your mission, product and business
- Understanding customer workflow
- Choosing adequate content management systems
- Managing payment processing
- Optimizing marketing and sales
- What reports to create and how often
