Case Study Lessons: Online Chat Is a Dual Investment for Subscription Sites

While traditional acquisition methods, such as in-person sales calls and leveraging industry contacts often work best for B2B subscription sites, some smart online marketing
While traditional acquisition methods, such as in-person sales calls and leveraging industry contacts often work best for B2B subscription sites, some smart online marketing tactics can be beneficial as well. That's the attitude Datamyne has adopted, much to their advantage. As we show in this week's Case Study on Datamyne on Subscription Site Insider, the B2B subscription database has a strong in-house sales staff. But it's also employed an online chat feature, which Lisa Wallerstein, VP…...

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