Case Study Lessons: One Killer Tip to Increase Member Engagement at Sign-Up

For most subscription content sites, email newsletters are one of the best acquisition marketing channels. But too many sites fail to see past their
For most subscription content sites, email newsletters are one of the best acquisition marketing channels. But too many sites fail to see past their conversion goal of getting email opt-ins. As we've said time and again, retention marketing begins at sign-up, and the thank-you page after a new prospect signs-up for your email newsletter is the best place to start since 100% of email opt-ins will see that page. You won't get those sort of open-rates…...

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