Webinar Non-Attendees May Be Your Best Leads for Subscription Sales
A number of subscription sites — particularly those specializing in online learning — have discovered the effectiveness of free Webinars for converting prospects. But did you know that non-attendees — the prospects that sign-up but can’t login in the day of the actual Webinar for whatever reason — may be your best leads? SimpleK12 — a subscription site for online teacher training — found this out serendipitously, according to Lisa Greathouse, Director of Sales & Marketing…
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