A number of subscription sites -- particularly those specializing in online learning -- have discovered the effectiveness of free Webinars for converting prospects. But did you know that non-attendees -- the prospects that sign-up but can't login in the day of the actual Webinar for whatever reason -- may be your best leads? SimpleK12 -- a subscription site for online teacher training -- found this out serendipitously, according to Lisa Greathouse, Director of Sales & Marketing…...
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