Webinar Non-Attendees May Be Your Best Leads for Subscription Sales

A number of subscription sites — particularly those specializing in online learning — have discovered the effectiveness of free Webinars for converting prospects. But
A number of subscription sites -- particularly those specializing in online learning -- have discovered the effectiveness of free Webinars for converting prospects. But did you know that non-attendees -- the prospects that sign-up but can't login in the day of the actual Webinar for whatever reason -- may be your best leads? SimpleK12 -- a subscription site for online teacher training -- found this out serendipitously, according to Lisa Greathouse, Director of Sales & Marketing…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Subscription Show 2022 is the leading subscription business conference for strategy and operations

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.