When your niche is flooded with free competitors, user engagement from the get-go is critical. See how The Financial Times nurtures engagement among registered users with their five-part email series.
FT.com Welcomes Registered Users with 5-Part Email Series Read More »
In this marketing sample, In order to lure “window” shoppers back, Angie’s List doesn’t just send a welcome email to email opt-ins — it sends a special offer and discounted membership.
Angie’s List Uses Special Offer to Convert Visitors to Paying Subs Read More »
The best welcome emails contain two things — the nuts and bolts information a user needs to login, and some marketing and benefit copy to entice them to use your site. This welcome email from Demand Metric is a great example of how B2B sites can create simple but elegant welcome emails without the expense or hassle of HTML or fancy graphics.
Demand Metric Employs Best Practices to Welcome B2B Registered Users Read More »
In this Sample, Testing Mom, a site which gives parents the tools, content and support they need to make sure their child is prepared for all of life’s tests, keeps things simple with its welcome email, but also masters the art of brevity. With this no-nonsense, no graphics email, users not only get a reminder of their login ID and password, but one clear first step to take — a great way to get registered users to act right away!
Testing Mom’s Simple Email Gets Users Started Quickly Read More »
When you’re selling high-priced information products, cart abandons can a common annoyance. See how EB Medicine tries to save those abandons with this email marketing sample.
EB Medicine’s Save Attempt for Cart Abandons Read More »
See how Ancestry.com conveys vital user information while also promoting its services and a free trial.
Ancestry.com’s Welcome Email Includes Free Trial Offer Read More »
Getting a high bounce rate in your subscription funnel? Why not try a save email like this one from Golf Odyssey.
Golf Odyssey Tries to Woo Back Abandoned Prospects Read More »
In this Marketing Sample, we look at a “save attempt’ email from Netflix. Netflix’s homepage is designed to be one big conversion funnel for its free trial (with credit card). But still, some visitors abandon the form. To save those lost subscribers, Netflix quickly issues a save attempt email.
Netflix’s Email to Save Trial Abandons Read More »
Farmers Only serves a unique market — farmers looking to date other farmers. So it’s natural a lot of potential subscribers would have a lot of questions. Therefore, the site smartly re-purposed its FAQ section as a welcome email to registered users who fail to complete the subscription sign-up.
Farmers Only Emails FAQ to Potential Subscribers Read More »
While text-only emails can be effective enough for welcome emails and onboarding campaigns, some sites may want something a bit more visually appealing–but without spending a lot of dough. StockTwit does just that with this elegant two-color (gray and green) design with simple graphics that’s sure to engage site users.
StockTwit Uses Simple Design and Graphics to Welcome Registered Users Read More »
