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December 6, 2012

2 Killer Welcome Emails for B2B Subscription Sites

Leave a Comment / Business Services, News, Subscriber Acquisition /

Designing in a bubble is difficult. That’s why Subscription Site Insider has an entire section featuring great design and marketing samples. This week, Insider is featuring 10 killer emails to welcome new prospects and save cart abandons. The first email a new prospect receives after visiting your site is crucial for establishing customer relations, brand identity, and even retention marketing. That’s why we liked the two samples below from B2B sites Demand Metric and Testing Mom. They’re…

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Netflix’s Email to Save Trial Abandons

Leave a Comment / Best Practice and How To, Consumer Media and Publishing, News, Subscriber Acquisition, Subscriber Only /

In this Marketing Sample, we look at a “save attempt’ email from Netflix. Netflix’s homepage is designed to be one big conversion funnel for its free trial (with credit card). But still, some visitors abandon the form. To save those lost subscribers, Netflix quickly issues a save attempt email.

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Testing Mom’s Simple Email Gets Users Started Quickly

Leave a Comment / Best Practice and How To, Consumer Media and Publishing, News, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

In this Sample, Testing Mom, a site which gives parents the tools, content and support they need to make sure their child is prepared for all of life’s tests, keeps things simple with its welcome email, but also masters the art of brevity. With this no-nonsense, no graphics email, users not only get a reminder of their login ID and password, but one clear first step to take — a great way to get registered users to act right away!

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Demand Metric Employs Best Practices to Welcome B2B Registered Users

Leave a Comment / Best Practice and How To, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

The best welcome emails contain two things — the nuts and bolts information a user needs to login, and some marketing and benefit copy to entice them to use your site. This welcome email from Demand Metric is a great example of how B2B sites can create simple but elegant welcome emails without the expense or hassle of HTML or fancy graphics.

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Angie’s List Uses Special Offer to Convert Visitors to Paying Subs

Leave a Comment / Best Practice and How To, Business Strategy, Consumer Media and Publishing, News, Paywall, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

In this marketing sample, In order to lure “window” shoppers back, Angie’s List doesn’t just send a welcome email to email opt-ins — it sends a special offer and discounted membership.

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