March 14, 2013

Wondering if old-school telemarketing tricks will help you sell online subscriptions? The answer is Yes! and industry veteran Randy Greenberg will tell you how in this 50-minute video. Find out how telemarketing can support lead gen efforts, especially for B2B sites, why telemarketing is great for saving form abandons or converting trial-takers, how to evaluate whether your potential sales will justify the cost of telemarketing efforts (and when NOT to use telemarketing) and what you should do after hanging up the phone. This is a great instructional video for both B2B and B2C sites!