Autoresponder Emails Get Highest Open Rates

A new study by Epsilon found that autoresponders — or email messages triggered by consumer action — got higher open rates than “business as
A new study by Epsilon found that autoresponders -- or email messages triggered by consumer action -- got higher open rates than "business as usual" emails. The autoresponders  (aka triggered emails) included welcome and thank-you messages, save attempts for cart abandons, and order confirmation, and got an overall open rate of 27.4%. Epsilon's study analyzed data from 7.3 billion emails sent in Q4 of 2012, across multiple industries and approximately 170 of Epsilon's clients. While the research…...

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