Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

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In June, Blizzard Entertainment will release “Warcraft: The Beginning,” a movie based on World of Warcraft (WoW), a massively multiplayer online role-playing game, and the
This week’s Five on Friday explores requiring phone numbers for content requests, subscription management software requirements, conversion rate concerns, OTT Broadcasting, and Yahoo’s Marissa Mayer.
Ad-free, ad-blockers and airline subscriptions are in this week’s headlines. Here are those headlines and more in this week’s subscription news round-up. This week’s topics
On Monday, IBT Media announced the website redesign of Newsweek International and International Business Times, a continuation of its global rebranding. According to the announcement,
Start-up OneGo is the latest air travel subscription service to take off, reports PYMNTS.com. Officially launched on February 1, OneGo is a mobile booking app
In a radical shift of its business model, Rodale announced today that the print edition of Prevention, a healthy lifestyle, fitness and wellness magazine, will
Tired of the same weekday lunches? If you live in Boston or Miami, MealPass is about to change all that. For a monthly fee of
Bild, an Axel Springer-owned German tabloid, is experimenting with Facebook Messenger as a news platform, reports Nieman Lab. Initially, Bild is limiting its news and
Earlier this month Electronic Arts Inc., or EA, announced the launch of Origin Access, a subscription service for PC gamers. For $4.99 a month, Origin
Netflix reached 75 million members globally on January 1, said the company in a January 16 letter to shareholders. “Our quarter-end 74.76 million members put

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