Recently signed into law, the Foundations for Evidence-Based Policymaking Act is going to have a big impact on the data business. It contains within
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Russell Perkins
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How do you figure out whats effective? Testing, endless testing, having a good research methodology (such as not testing multiple things in one email),
The Customer Lifetime Value (CLV) concept has been around forever. Whats changed recently is increasingly easy access to a wide variety of input datasets
Numerous online marketing trade associations have announced their latest initiative to bring structure and transparency to an industry that can only be called the
LinkedIns future is bright indeed, but it depends on management focusing on its remarkable data trove, rather than being a Facebook for business. Russel
Some of the key success strategies in data publishing work just as well in other forms of publishing because they are so powerful and
The opportunity for data companies to operate as central information exchanges is worth pursuing because they have a central position in their markets, and
While many successful data publishers obsess about continually adding new features and functionality to their data products, there are lots of good reasons to
“Flipping” data, enhancing data, and data exhaust are just some of the opportunities to create revenue-producing data products from free resources. Russell Perkins, Subscription
In a “Closed Data Pool’ model, companies (and many times they are competitors) contribute proprietary data to a central, neutral data company. The data
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