November 30, 2015

ESPN Has Lost 7 Million Subscribers in 2 Years

In a regulatory filing last week, Disney (NYSE: DIS) disclosed that ESPN has lost nearly 7 million subscribers in the last two years, says the Hollywood Reporter. While Disney CEO Bob Iger disclosed “some subscriber losses” in an August earnings call, the total number was not cited at that time. ESPN currently has 92 million subscribers, a loss of 7% since 2013 when ESPN had 99 million subscribers. ESPN is currently Disney’s most profitable TV…

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Understand how to identify and leverage personality types and behaviors Audience Engagement Tactics

Your customers (subscribers, members, and constituencies) are fragmenting in the marketplace as they have changed their preferences for how they engage with companies and brands. They seek out products and services that speak to them and meet their specialty needs. They want to engage and have relationships with brands and companies and create affinity in communities with others like them.Kevin Novak explores changes in customer needs and wants, and given this, the tactics you need to further engage and grow your target audience.

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