Email continues to be a workhorse for many subscription & membership sites. That said, in an age of increased compliance issues and design changes that impact deliverability (think Gmail tabs), here are some smart ways others are managing their email opt-out and white-list “Footer” communications.
3 Email Footer Tips to Boost Delivery and Lower Opt-Out Rates Read More »
The rumor mill says local newspaper are dying, but The Texas Tribune is demonstrating how digital-native local news can flourish, even with a nonprofit model. Publisher Tim Griggs spoke with us about the site’s multiple revenue streams, including subscriptions and memberships, and how the site is bringing general political news to a niche market. This is a great Case Study for anyone interested in using both membership and subscriptions (and yes, they’re different) to boost their bottom line, or looking for a business model to support mission-oriented content. Finally, get tips on paywall optimization, the effective use of crowd-funding, and why social media does matter (even if it won’t make you a dime).
News and information sites account for less than 10% of Web traffic, so if you’re looking to make a volume play with your advertising sales, you’re likely to lose. But that doesn’t mean that subscription and advertising sales are mutually exclusive. Find out in this 30-minute Webinar with Jon Slade, the Commercial Director at the Financial Times, how subscriber data can allow you to provide a more targeted audience to your advertisers and how to provide better reports to your advertisers so that they keep coming back. Plus, get a downloadable copy of the slide deck with lots of helpful charts!
How to Use Subscriber Data to Boost Advertising Sales Read More »
What’s the most important rule of innovation? Fail fast. Innovation Excellence Research (IXR) – a website dedicated to innovation for business professionals – takes that to heart with its new premium subscription model. Chief Research Officer and Principal Analyst Doug Williams spoke to us about the company’s pivot to an innovative revenue model after a disappointing launch. Plus, discover interesting pricing benchmarks and why retention is so difficult for research library models.
Innovation Excellence Research Pivots After First Subscription Launch Underperforms Read More »
For big sites like Euromoney Institutional Investor, site traffic is not a problem; getting qualified leads from all their traffic is. In this Case Study, Ben Eva, Global Head of Conversion Management, spoke to us about how Euromoney is testing marketing automation technology and tactics on five of the company’s 100 brands. Discover how you can use this technology to score leads and hand off more qualified prospects to your sales team.
CellarTracker offers wine enthusiasts an online database to store, track and update their tasting notes and maintain an inventory of home wine cellars. In this exclusive Case Study, Founder Eric LeVine talks to us about how this B2C site in generating 7-figure revenues with a freemium model and “pay what you want” subscription program. Find out how the site gets 40,000 — 50,000 unique visits a day, and is converting 8% of its user base into paying subscribers. Plus, discover the one tool CellarTracker is using to prevent site scraping.
CellarTracker Converts 8% of Registered Users to ‘Pay-What-You-Want’ Memberships Read More »
As software companies adopt subscription models, they offer important lessons for other subscription content sites. In 2013, Bonitasoft — the makers of business process management (BPM) software — saw an 82% increase in their subscription revenue through savvy marketing tactics. In this Case Study, lead and demand generation specialist Mac McConnell spoke with us about the company’s freemium product, how a community discussion forum helps engage prospects and subscribers, and why B2B sales are best conducted with a mix of marketing automation and real-person support. Plus, discover how content syndication and “road shows” can boost your lead generation.
Bonitasoft Grows SaaS Subscription Revenue by 82% with Membership Model Read More »
Lengthy, keyword-rich URLs might work well to drive organic search traffic to your subscription site and associated blog, but they’re absolutely terrible for email and social media platforms like Twitter. So, for those purposes, most publishers use link shorteners. In this How-To, we explore three advantages to using link shorteners, six potential problems, offer best practice recommendations, including a 5-minute fix, and review four popular vendors.
When you’ve got a passionate community of readers like Tricycle does, you have to tread carefully when it comes to changing your revenue model. We spoke with editor and publisher James Shaheen recently about Tricycle’s decision in 2008 to switch to an online membership model and how it not only slashed the nonprofit’s fundraising burden, but also led to a $200,000 revenue surplus last year. Read on to discover how the site is getting a 10% free-to-paid conversion rate, an 80% retention rate, using focus groups for price testing, and upselling subscribers on events and retreats. This is a great Case Study for any mission-oriented or nonprofit publication that thinks financial sustainability is outside its grasp!
Nonprofit Tricycle Magazine Garners $688,000 with Online Memberships Read More »
Marketing Automation is all the rage, but is it good for subscription sites? Or is it another eCommerce tactic that subscription sites keep trying to bend to their marketing needs? In this 20-minute Webinar, marketing automation expert Brad Mehl discusses what exactly marketing automation is, how you’re already probably using, and 5 rules for optimizing your marketing automation. Plus, Mehl will discuss a real-life Case Study on how Jane’s is using marketing automation to improve its member engagement and revenues!
Marketing Automation for Subscription Sites Read More »
