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How Euromoney Institutional Investor Uses Marketing Automation to Separate Signal from Noise in Lead Generation

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For big sites like Euromoney Institutional Investor, site traffic is not a problem; getting qualified leads from all their traffic is. In this Case Study, Ben Eva, Global Head of Conversion Management, spoke to us about how Euromoney is testing marketing automation technology and tactics on five of the company's 100 brands. Discover how you can use this technology to score leads and hand off more qualified prospects to your sales team.  Target Market Euromoney has about 100 products, and is test...

 

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