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3 Email Footer Tips to Boost Delivery and Lower Opt-Out Rates

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Email continues to be a workhorse for many subscription & membership sites. That said, in an age of increased compliance issues and design changes that impact deliverability (think Gmail tabs), we wanted to show you some smart ways others are managing their email opt-out  and white-list "Footer" communications. Below are three real-life examples from subscription sites. Example #1: SKIFT Skift has always been smart at testing and being at the forefront of many publishing issues.  Here is a foote...

 

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