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Marketing Automation for Subscription Sites

On-Demand Webinars, Subscriber Acquisition, Subscriber Only, Technology /

Marketing Automation is all the rage, but is it good for subscription sites? Or is it another eCommerce tactic that subscription sites keep trying to bend to their marketing needs? In this 20-minute Webinar, marketing automation expert Brad Mehl discusses what exactly marketing automation is, how you’re already probably using, and 5 rules for optimizing your marketing automation. Plus, Mehl will discuss a real-life Case Study on how Jane’s is using marketing automation to improve its member engagement and revenues!

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Facebook Targeting for Subscription Sites

On-Demand Webinars, Subscriber Acquisition, Subscriber Only /

Are you looking to optimize your marketing through Facebook? In this 2 part on-demand video tutorial, Facebook experts Stuart Jordan and Michael McCurdy will discuss:* How to structure the optimal Facebook marketing funnel* The power of Facebook targeting options* The new Facebook marketing options and tools, including conversion tracking, retargeting, custom audiences, look-a-like audiences, partner profiles, power editor and channel placement options* A deep dive Case Study from TestingMom.com on targeting through Facebook

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Slide Bureau’s Innovative Subscription App Meets Hidden Market Needs

Case Studies, Subscriber Only /

If you’re looking to get inspired by innovative content offerings in the digital subscription department, Jackson Fish Market never disappoints. Last year we profiled its first subscription site, A Story Before Bed. This week, we spoke with CEO Hillel Cooperman about the company’s new subscription service — Slide Bureau, which allows small businesses and professionals to create unique and artistic slide presentations. Cooperman discusses why the iPad app is worth a subscription, why the company is eager to produce custom templates, and why humility is the best approach when launching a new digital subscription product.

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Boardroom Insiders Uses Internal Word-of-Mouth to Upsell Site License Seats

Case Studies, Subscriber Only /

What do you do when you have a great subscription product an entire company can benefit from? Sell one division first! We spoke with Sharon Gillenwater, Principal and Founder of Boardroom Insiders, about how this subscription database is using internal champions to shorten its sales cycle. Plus, discover some great content marketing tips for database publishers, why designing a homepage like a landing page is a great idea for B2B sites, and one of the few times PayPal is a great choice for a payment processor.

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8 Landing Page Tactics to Boost Subscription Sales

News, On-Demand Webinars, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only /

Looking for some new ways to boost your subscription sales? Let’s re-examine your landing page, then! In this 30-minute video, Insider Editor Minal Bopaiah will go over the basics of landing page design and then present eight different landing page additions that can boost your conversion rate. Plus, the presentation and downloadable slides are full of examples and screenshots from real-life subscription sites, including The Times,Netflix, Lynda.com, Mixergy.com, PitchBook, Clutter Diet, Safety Smart and other B2B and B2C sites!

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Highest Grossing Lifestyle App Gets 1.3% Conversion Rate for Paying Subscribers

Case Studies, Subscriber Acquisition, Subscriber Only /

In December, The New York Times featured Susan Miller’s Astrology Zone app in a story about how popular apps are trying to find a revenue stream through paid subscriptions. In this Case Study, we interviewed Miller to get the actual data and stats, which included a 1.3% conversion rate. Read on to discover the pros and cons of the mobile app subscription industry, from awesome member engagement tactics like push notifications to a lack of control when it comes to renewal marketing. Plus, discover the one time social media has a better ROI than email marketing!

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Drive Traffic with Twitter Cards & Analytics

Best Practice and How To, Business Services, Consumer Services, Subscriber Acquisition, Subscriber Only, Subscription Apps, Subscription Business Marketing /

Twitter Cards are a more visually-friendly way to present multi-media tweets via an API paid content sites can install on their own websites. Now the company has introduced Analytics for Twitter Cards, helping content producers get a better sense of what works when it comes to driving traffic to your site through Twitter. In this visual How-To, we show you why Cards matter, the 9 types of Twitter Cards your site can use to drive more traffic, and how to measure your ROI through Twitter’s Analytics program.

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Virginia Lawyers Weekly Generates Nearly $2 Million with 3,000 Subscribers

Case Studies, Subscriber Only /

Virginia Lawyers Weekly (VLW) has been able to stay both relevant and profitable over a 27-year period, no small feat. Find out how this local B2B publication is leveraging trade show booths like no other and making both its print and Web content highly valuable to subscribers. Plus, Publisher and Editor-in-Chief Paul Fletcher tells us how the site is getting a 91% retention rate with a simple practice.

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SEO Update: Google’s Hummingbird Algorithm & Other Changes

On-Demand Webinars, Subscriber Acquisition, Subscriber Only /

Did you hear? Google’s introduced a new algorithm called Hummingbird that’s changing the SEO game in dramatic ways! Find out how you can make sure you’re getting indexed for “conversational search” and why its going to be hard to rank on keywords. Plus, discover how Google’s new In-depth Articles feature is favoring legacy publications.

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PlayStation’s Subscription Gaming Service to Add Streaming Video On-Demand

Entertainment and Streaming, Industry Announcements, News, Subscriber Acquisition /

By Minal Bopaiah Sony PlayStation will be adding video streaming to its subscription gaming service, according to MediaPost. In a YouTube video the company posted (Note that conversion button in the top left corner on Sony’s “press release” video!), PlayStation announced that its goal is to have its video gaming subscription service available on tablet and phones. Currently, subscribers can stream video games to multiple Sony devices and play without downloading or owning the games. PlayStation Now (the name of…

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