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Match.com Makes Long Registration Process Easier

News, SaaS and Cloud Services, Sample Library, Subscriber Acquisition, Subscriber Only /

With an estimated 35 million monthly visitors, the highest of all its dating site competitors, Match.com certainly appeals to the vast online dating market. Here are a few key things at the beginning of their registration process they are doing well. Overall, the registration process for Match.com is an effective way to keep potential members interested as they go about creating their profile. This is a must-do for any subscription site that needs a large amount of profile data without saddling potential members with what amounts to a huge, time-consuming survey.

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Digital News Consumption Rises in the UK

Business Strategy, FInance, News, Subscription Apps /

Will 2015 be the year UK newspapers can officially say they have turned the corner? After years of trying to figure out how to stem the loss of print subscribers, many British news publishers had good numbers to report in 2014, as gains in digital subscriptions helped them achieve positive results: The UK’s largest newspaper, The Sun, had its digital subscriber base almost double from 117,000 to 225,000 within a year The Financial Times saw its overall…

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DirecTV Raising Subscription Rates in 2015

Business Strategy, FInance, News /

Starting in next month, DirecTV will be raising rates for all of its customers. DirecTV is the second largest television provider in the United States, with over 20 million subscribers. This rise in subscription fees ismeant to offset a steady rise in programming costs. According to Nasdaq, the cost for the baseline package will now be $59.99 per month, a rise of 3.5%, while the top-level package will now cost $86.99 per month, up 6%. The…

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22 Tips for Using Twitter to Grow Your Subscription Business

Best Practice and How To, Subscriber Acquisition, Subscriber Only /

Every second, on average, over 6,000 tweets are posted to Twitter. That’s more than 360,000 tweets per minute, 500 million tweets per day, and about 200 billion per year! That makes Twitter one of the most popular social media tools to grow a subscription business. As an added bonus, it’s free and easy to use online or on the go. Check out our 22 top tips for using twitter to grow your subscription business. Added BONUS: 5 Twitter Tools to Optimize Your Time and Tweets

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Can AOL Leave Its Dialup Legacy Behind?

Business Strategy, FInance, Mergers and Acquisitions, News, Subscriber Retention /

Once the darling of the early internet, AOL is still working to prove it can profitably operate without its subscription dial-up service. Can a company with that still relies on legacy dial-up subscriptions that account for most of its profit, really call itself a media or advertising company? As of November 2014, its 2.27 million legacy dialup subscribers were paying an average of $20.86 a month for internet access, with an average subscription length of 14…

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Renewal & Recurring Billing Checklist, What you need to know!

Business Operations, Payment Processing, Revenue and Sales, Subscriber Only, Subscriber Retention, Tools /

It’s no secret that the most important thing you can do as a subscription merchant is keep your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of online subscription sales and should be at the top of the list for any business operating in this space. The Renewal & Retention Checklist has been one of our most popular features since we first published it in 2010. It’s based on the findings of our Subscription Retention Handbook, which is a must-read for anyone operating in the online subscription economy. For our 2015 update, our industry experts have offered their updates. If you haven’t yet reviewed the checklist for your site, we recommend you do so now!

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Publishers are from Mars, Content Marketers are from Venus

Business Strategy, News, Product Development, Subscriber Acquisition /

Content ROI can mean many things for different types of organizations. For media companies and content marketers, they couldn’t be more different. Each have very different views, very different processes and different teams for creating, managing and tracking content. Kathy Greenler Sexton from Subscription Insider walks through how each looks at, values and tracks content ROI, and points out lessons each can learn from the other.

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Politico Pro Shows that Subscription Growth Can Happen Alongside Free Offerings

Auto-renew Subscription, Business Media and Publishing, Business Services, Case Studies, Invoiced Subscription, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Politico Pro is proving that politics-oriented publications can flourish behind a subscription-based business model. With a large editorial team covering 14 public policy verticals, quality journalism and attention to detail has driven their growth into a successful subscription public policy news outlet in just three short years. Learn how subscribers are paying thousands of dollars for the convenience of email updates. Plus, find out how the site is getting a 96% retention rate and optimizing email for engagement via smartphones!

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7 Possible Disruptors to Your Subscription Business

News /

In an effort to help you prevent the next “disruptor” from wreaking havoc on your bottom-line, Insider Editor-at-Large Minal Bopaiah offers a list of seven soon-to-be-prevalent innovations that you should get ready for. Not all of them may apply to your subscription business, but we’re willing to bet at least one will cause you a headache, no matter how big or small a publisher you are — unless you take steps to prepare!

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