"Never stop marketing." That's the advice of Bonitasoft's Mac McConnell, a lead and demand generation executive who manages the software company's global marketing team. Bonitasoft's subscription revenue grew a whopping 82% in 2013, thanks in no small part to a savvy subscription marketing team. "We actively talk about the subscription economy," McConnell told Subscription Site Insider recently. "It's affecting everything from news media to software sales even to hardware sales." Bonitasoft's fl...