Marketing Automation is all the rage, but is it good for subscription sites? Or is it another eCommerce tactic that subscription sites keep trying to bend to their marketing needs? In this 20-minute Webinar, marketing automation expert Brad Mehl discusses what exactly marketing automation is, how you're already probably using, and 5 rules for optimizing your marketing automation. Plus, Mehl will discuss a real-life Case Study on how Jane's is using marketing automation to improve its member engagement and revenues!...
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